New girlswear brand Outside the Lines opens online boutique
Sometimes I wonder why I keep buying more clothes for Big Girl instead of shopping for myself. But then fashion for little girls can be so much fun, and today I’ve been excited to browse the first collection from new girlswear brand Outside the Lines online.
I first met the two friends behind Outside the Lines at their A/W16 press preview in June, and I was impressed with their stylish and relaxed collection in mainly muted colours with feminine details for girls aged 3 to 10 years old.
The mumpreneurs have a background in design and buying, and their first collection–available to buy online from today–is all about the details, featuring tops, skirts, dresses and outerwear with cute trims, pom poms and tassels. The collection surprises with a mix of metallics, fur and fun prints, and it’s easy to spot the designer has been inspired by global travels and prioritised soft quality fabrics.
I particularly like the A-line shaped tops–one which features Breton stripes and a gold Peter Pan collar–and the fine knit jumper with chunky embroidery and pom poms at the front. For a sweet party outfit, I would pair the jumper with the pink tutu skirt with tassels.
An exciting new brand for mini fashionistas!
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